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Global Marketer WeekAllwyn Chief Brand Officer David Wheldon named as new WFA President
Read more about "Allwyn Chief Brand Officer David Wheldon named as new WFA President"Ferrero’s Chief Institutional Affairs and Corporate Communications Officer, Phil Myers, takes over as Deputy President. Senior…
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Global Marketer of the YearAB InBev CMO wins Global Marketer of the Year
Read more about "AB InBev CMO wins Global Marketer of the Year"Marcel Marcondes, Global Chief Marketing Officer, AB InBev has won the 2024 WFA Global Marketer of the Year, WFA’s annual…
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Global Marketer of the YearCMOWFA reveals CMO shortlist for Global Marketer of the Year 2024
Read more about "WFA reveals CMO shortlist for Global Marketer of the Year 2024"Expert jury selects global marketing leaders from AB InBev, DoorDash, Kraft Heinz, The Walt Disney Company and Cisco as finalists.…
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Advertising & policyCo-operation between marketing and policy experts reaches unprecedented levels in Latin America
Read more about "Co-operation between marketing and policy experts reaches unprecedented levels in Latin America"Levels of cooperation between marketing and policy teams in LATAM outscore that of their global counterparts, shows new WFA…
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Agency managementMarketing technologyAIMarketing technologyEighty percent of brands have concerns about agency use of GenAI
Read more about "Eighty percent of brands have concerns about agency use of GenAI"More than half of companies plan to review contracts with media and creative agencies. WFA releases practical guidance for GenAI…
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Global Marketer of the YearWFA names expert jury for 2024 Global Marketer of the Year
Read more about "WFA names expert jury for 2024 Global Marketer of the Year"Leading marketers from Diageo, First Bank of Nigeria, Globant, IBM, Infosys, Nissan, Santander and TATA join…
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Global Marketer of the YearNominations open for WFA Global Marketer of the Year 2024
Read more about "Nominations open for WFA Global Marketer of the Year 2024"WFA has launched its annual search for a global marketing star who best harnesses creativity and innovation to deliver for their…
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Sustainability
GARM & Ad Net Zero announce global framework to measure media's carbon emissions
Read more about "GARM & Ad Net Zero announce global framework to measure media's carbon emissions"Please note that GARM was discontinued on August 8. See more here.
The Global Media Sustainability Framework is a…
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Inclusive marketingSetting targets on DEI in production can be a challenge for half of major multinationals
Read more about "Setting targets on DEI in production can be a challenge for half of major multinationals"New WFA research shows that measurement, targets and identifying diverse suppliers are key barriers to implementing Diversity,…
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Global Marketer WeekWFA adds new faces to global leadership team
Read more about "WFA adds new faces to global leadership team"WFA has bolstered its leadership team with new business leaders joining its Executive Committee.
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AIWFA names leadership team for new AI Community
Read more about "WFA names leadership team for new AI Community"This AI community is designed to help advertisers find the best ways to harness the opportunities of Generative AI while minimising…
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Global Marketer of the YearWFA reveals shortlist for Global Marketer of the Year 2023
Read more about "WFA reveals shortlist for Global Marketer of the Year 2023"Expert jury selects top global marketing leaders from AB InBev, L’Oréal, Mattel, McDonald’s and Nestlé.…